This project was created ahead of Google I/O 2023 to generate excitement for the conference. Players could earn badges by solving seven puzzles of varying difficulty, but the date of the conference was not revealed until the global threshold was reached. On launch day, players from over 160 countries participated, revealing the date: May 10, 2023. The collective solving experience promoted Google I/O and shared Google's innovative mindset.
Created while on the team at Instrument. Development by Left Field Labs, and branding by &Walsh and the Google Events & Experiences team.